If you’ve spent months planning and creating your business, but you’re still not getting the number of visitors you’d like, chances are you need more promotional efforts to help direct people to your store. Here are five ways that you can promote your business to catch your customer’s attention and convert casual interest into profitable sales.
1. Chat it up on social media
Every business should have a presence on social media for customer outreach and feedback. Using a medium like Twitter or Facebook has a myriad of benefits beyond the obvious conversational aspect – tweets and posts are indexed on search engines to give you more coverage. Naturally, you’ll have to decide what level of involvement and tone is right for your brand, but in general a friendly, approachable yet business-like persona will serve you well. If your brand will support it, a little light-hearted humour will inevitably draw followers.
2. Don’t ignore in-person marketing
Most businesses today focus so much on their online efforts, that they forget about physical promotion. Having a personal and direct connection with customers is key to establishing a relationship with them. Plus, people are more likely to invest in something they can physically see, which could be done by exhibiting. Exhibiting provides your business with a way to both speak with customers, as well as advertise your product or service. Through purchasing exhibition display items such as banner stands and display boards, you can showcase exactly what you have to offer.
3. Consistency is essential
Once you have established a company name, or a specific theme that you want to follow, you need to ensure each aspect of your marketing reflects this. For example, on social media, you should aim to have the same username for each (this should be your company name), although issues can occur when a user with that name already exists. You should also use the same icons, follow the same colour themes and speak in a similar tone amongst each platform. This will help to make you more recognisable.
4. Send physical promotions
Emails can be easily ignored, but physical mail is at least glanced over. Build up a list of your most loyal customers who are going to appreciate (or acknowledge) something through the post from you. You could reward these customers by sending them a promotional voucher that can be redeemed online. This will encourage them to spend and will allow them to develop a more positive perception of your company. Sending direct mail can be far more beneficial than sending an email.
5. Represent your brand well
You are the face of the company, so what you do will directly affect your company. Always remain polite and engaging when discussing your business with others – you are the physical embodiment of everything you’re trying to show your customers. Purchase high quality business cards that convey a high quality impression. Although you may want to try and cut costs, you shouldn’t be cheap when designing these. Ensure you input all of your contact information onto the card, as this will provide the recipient with a way to engage with your business.
Use these five tips to discover your own marketing success – you’ll be surprised at how much profit can spring from minimal efforts like these.