The internet is in a constant state of evolution. Every month there are new technology developments and adaptations. Trends come and go, and the entire internet community moves forward at a startling pace. That means that your techniques and trends quickly become outdated. These older tricks are not just out of touch, they could actively be damaging your bottom line.
If you’re a website owner, you need to stay on the ball. It’s up to you to keep up with the latest developments and adaptations. That’s the key to higher sales and better web traffic. If you’re worried about your website, here are some of the biggest, outdated mistakes that we still see. Make sure your site isn’t guilty of them!
Search engine optimization is one of the most talked-about aspects of digital marketing. It’s also one of the fastest-moving. Why? Because Google changes its algorithm once or twice a year. With every change, comes a wealth of new techniques. Most importantly, every new update eclipses the older techniques. Take a look at the 6 SEO ranking factors you must know in 2015. Notice how it highlights the outdated methods that some people still use. Ie, poor linking techniques and keyword stuffing. Make sure you’re not making the biggest SEO errors.
The only thing that that moves as fast as SEO on the internet is website design. It doesn’t take long for your website to feel old and outdated. Ask any designer about the latest trends and they’ll tell you that simplicity is key. Gone are the days of bright colours and complicated designs. It’s all about space and simplicity. Take the time to remove anything that doesn’t serve your primary goal online. Your website will be all the better for it.
There’s an interesting statistic floating around the internet. It suggests that more than half of all internet users don’t wait longer than three seconds for a website to load. We have very little patience when it comes to loading time! If your website slows down, then you’re losing customers. Take action to speed it up by boosting your server speed. It also pays to simplify your website, and reduce the clutter. This will speed things up.
Lack of information and contact
When people visit your website, they’re looking for answers. And they’re looking for them quickly. One of the biggest mistakes is making the navigation confusing and difficult. You’re looking to provide immediate information, and answer your visitor’s questions. The same goes for contact information. There is nothing more frustrating than struggling to find the contact details for a website. It makes them feel impersonal and unprofessional.
Too much ‘selling’
We know that your website exists to sell products. You need customers to buy your goods, whether it’s software, apps or real products. However, if you jump into the selling process too soon, you’ll scare off customers. Try to engage and educate them first, then sell. The same goes for over-zealous advertising. Try to keep it to a minimum, and aim for a great user experience.
These simple mistakes could be costing you thousands of visitors and sales! Make sure you’re not making them at your business.