Finding a number that’s right for your business can be difficult, there are lots of things to consider and so many options available. It comes down to understanding what you want to say to customers with the number, with an 0800 number you can appear more professional and multinational. However, whilst this may seem like an obvious choice, this type of number might not be the best option for you; alternately you may wish to consider using specific geographic numbers.
A geographical number is a local number which has a prefix specific to a town or city; for example, in Manchester the prefix is 0161 and in London it is 020. The way in which you would use this would be if your business is based in Leeds, but you also operate in Liverpool. In this case you can use a number that is prefix specific to Liverpool i.e. 0151 so that you will be able to take calls from customers there and have the call directed to you in Leeds. This way, callers are under the impression that they are calling a local business and are not paying extortionate call charges. It also acts as a way in which your business can test out the customer base in a new area before opening a new office.
What are the benefits of having a local business number?
The first and most obvious benefit is in the name, you will appear as a local business to prospective customers. Everyone loves to shop local especially because it makes them feel comfortable with the belief you are simply up the road. If a customer calls a business with a prefix specific to their area, they will believe they are talking to someone in the same area. Plus, it is no secret that people don’t enjoy speaking to people in call centres on the other side of the country or sometimes the other side of the world. Having a geographical number will help show them that you do have staff working in that area, available to assist them at any time.
Whilst most people believe that having an 0800 number is the best option for a business number you’d be surprised at the amount of people that are wary of dialling them. Not everyone is sure if they will be charged with this number or if it is a scam number that will charge them an extortionate amount. It also makes people question where they are calling as 08 numbers are not specific to any area and might be connecting them to someone across the globe. But by using a local geographic number this is no longer a fear as customers will always be happier and more trusting of localised numbers.
Every business owner is looking at ways to cut costs and surprisingly enough having local numbers that redirects to your phone will in fact save you money. Unlike typical landline numbers, there is no line rental contract, so you no longer have to be stuck with a company for at least 12 months paying out more and more each month. There are also no set up fees as it is all done remotely, meaning no more waiting around for someone to come between the hours of 9-6 to get you going.